Episode #72 Steve Banfield- CEO of ReachNow

Join us this week as we chat with Steve Banfield, the CEO of ReachNow.  ReachNow is a mobility service created and owned by BMW.  They offer BMWs and Mini Coopers as a car sharing service and charge by the minute for drives around town.  We talk about what it is like to be a startup within the context of a large corporation, and ReachNow's work with the City of Seattle to enable ReachNow users to pickup and drop off cars from any public parking spot in Seattle.