This week we sit down with Karissa Bodnar of Thrive Causemetics and discuss what it is like to be a startup in the cosmetics market. Karissa has done an impressive job launching a beauty brand with very little capital by focusing on social media and creating a brand with a message. Thrive Causemetics follows the Tom's Shoes model. For every product purchased, one is donated to a woman going through cancer treatment. Listen and be inspired by what she has accomplished in a market that has traditionally required huge spending to break into, all while doing some good in the world.