Your Pitch Deck: Suggestions from a Prolific Angel Investor

Pitch decks are a key document in your fundraising effort. When an investor sits down to look at your deck, don't miss the chance to tell your story in the most compelling way possible. Tell a story someone would want to join in. But keep in mind the expectations of your reader. Investors expect a certain format. Pitch decks are their own genre. 

My IP/Tech Transactions guru and partner Mike Schneider and I recently had the chance to sit down with super active angel investor Gary Rubens for a podcast. 

You can listen to Gary on the podcast. But I've also captured what he had to say here about pitch decks. 

First, Gary gave these overarching pieces of advice:

  • Do not have more than 20 slides. Shoot for 12-15.
  • Explain what you are doing in the first 1 or 2 slides.
  • I really like this quote from Gary: "Your deck should stand on its own without you having to talk to it." 

Here is Gary's guide to your slides.

Slide 1. Start with the problem. Explain the problem. Who are you solving it for?

Slide 2. Then explain your solution. 

Slide 3. Include a demo. Angels love demos. 

Slide 4. Market size.

Slide 5. Your go-to-market strategy. 

Slide 6. Your financial model. How do you make money? 

Slide 7. Current traction. User. Sales. Subscriptions. Etc. Whatever it is you are selling. 

Slide 8. Financial slide.  

Slide 9. Team.

Slide 10. Intellectual Property.

Slide 11. The Ask. What do you need? Money. Advisors. Etc.

Gary's guidelines are helpful. If you are looking for more tips on your slide deck, also see these resources: